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Measuring results
ОглавлениеDEI and supplier diversity use varying metrics to demonstrate their value and measure success. The types of instruments they use definitely overlap, but ultimately, it’s a bit like comparing apples to oranges. They’re both fruit, but they taste totally different.
Understanding the differences in the types of metrics tracked by each program and the context of the information gathered is important. Combining metrics may not consider outliers or one-off scenarios that exist in supplier diversity. Focusing on the wrong metrics may make you overlook gaps in your program.
DEI may focus on the number of hires, efforts taken to accommodate specific groups, the number of new initiatives that recognize and celebrate different nationalities, the creation of programs that create a pipeline to senior leadership positions, and so on.
With supplier diversity, spend and utilization with small and diverse vendors are the most common metrics. And, for a long time, they were the standard metrics. With the heavy investment in supplier development, supplier diversity today may look at the number of small and diverse businesses responding to solicitations, the award and project completion rates for small and diverse business, the conversion rate for workshop attendees becoming actual vendors, the number of repeat awardees, whether contract awards are increasing or decreasing, and so on.
In addition to their core metrics, both programs are looking for additional ways to capture and demonstrate their value by looking at the quality of life and economic impact investments in these programs are having on the community. Measuring diversity results is all about assessing success, identifying gaps to drive necessary behaviors, and determining corrective action to make the organization and these programs better.
Figure 4-1 provides examples of metrics used by each and shows how they compare to each other.
FIGURE 4-1: Differences in measuring results.