Читать книгу Complete Family Wealth - Keith Whitaker, James Hughes E., James E. Hughes Jr. - Страница 17

We have said that complete family wealth comprises five aspects of qualitative capital––human, legacy, family relationship, structural, and social—and the family's quantitative assets, its financial capital. The goals of the rest of this chapter are to define these forms of capital, outline ways of growing them, and suggest a method for measuring the growth of qualitative capital.

Rarely do families measure their qualitative capital. That's because they often do not even recognize that they own this type of capital. But can you imagine any enterprise being successful if it didn't track most of its capital?

The failure to acknowledge, measure, and grow the qualitative capital of a family is the principal cause for the failure of family flourishing.

In contrast, investing in the family's qualitative capital—investing time, energy, and financial wealth—is perhaps the greatest “impact investment” a family can make.

As you read, you will likely notice overlaps among the five aspects of qualitative capital. That is because each one captures an aspect of the same thing: the family's true flourishing.