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Warren is a behavioural strategist specialising in the coaching and development of elite performance. Harvard-trained and a Fellow of the Institute of Coaching (Harvard Medical School Affiliate), Warren assesses individual and team capability and designs and implements bespoke coaching programs for professional athletes, sport officials and senior executives.

Warren has conducted over 14 000 hours in projects ranging from coaching elite coaches, advanced leadership, human capital due diligence, athlete profiling for performance enhancement and consistency, personal career planning, sales and strategy development, and team development in both sports and business.

Past and present clients include AMP, ANZ Bank, Aon, ARU Wallabies, Australian Cricketers Association, Australian Federal Police, BT Financial Group, BUPA, Colonial First State, Cricket Australia, Equestrian Australia, European PGA, Fairfax, Herbert Smith Freehills, Hewlett Packard, ING Group, Jacobs Engineering, Johnson & Johnson, KPMG, Macquarie Group, Manpower Services, Melbourne Storm (NRL), Merck Sharp & Dohme, NSW Waratahs, Pfizer, PricewaterhouseCoopers, Smith & Nephew, Sydney Roosters (NRL), Thiess Construction, Toyota Motor Company and Westpac Banking Corporation.

The tools outlined in this book, and 21 years of experience helping others unlock their highest potential, have given Warren an uncanny knack for getting to the ‘seed' of an issue and uncovering accurate predicators of behaviours, and therefore outcomes. These insights make it possible for individuals – whether elite sports stars, senior executives or business leaders – to appreciate what sets them apart, how to enhance that ‘bright side' capability, understand their internal drivers and manage their ‘dark side', which can, if left unchecked or unappreciated, so easily derail even the most promising career.

Once understood it is then possible to orchestrate ‘best fit' in terms of the individual, team role and the environment, accelerating consistent high performance through feedback and subtle behaviour modification.

Warren writes regularly on LinkedIn (@warrenkennaugh) and blogs regularly on his website www.warrenkennaugh.com. If you've ever watched sports stars implode or senior executives make poor business decisions and wondered why, then be sure to follow Warren on LinkedIn and Twitter (@Warren_Kennaugh). His engaging, witty and direct approach shines a light on human behaviour that is not only fascinating but also extremely useful for personal discovery and improved performance.

Warren has also been published in The Wall Street Journal, HRMonthly, INTHEBLACK, Business Review Weekly, AIM Magazine, The Australian Financial Review and AGSM Magazine.