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Kevin Drawbaugh

Brands in the Balance

Meeting the challenges to commercial identity

Published by

Pearson Education

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Перевод Ю. Орловой

© Reuters, 2001. This translation of Brands in the Balance: Meeting the Challenges to Commercial Identity, First Edition is published by arrangement with Pearson Education Limited

© Альпина Бизнес Букс, перевод, оформление, 2005