Читать книгу Technology of advertising video from concept to implementation - Khairulla Saidullayev - Страница 5

Khairulla Saidullaev moves beyond and constantly improves his level of professionalism at various international trainings. At the same time, he is ready to share the gained experience, new information during his master classes with colleagues, as well as with videographers from other areas.

The annual trainings are popular and gather a large number of people interested in professional growth. The accumulated experience and inborn creativity allow to create not only interesting exclusive works, but also, to a certain extent, samples of real art.

This methodological guide and instructions for use have been collected bit by bit for over 20 years. We hope it will be a good start for young videographers, where they will immerse themselves in theory based on practice and take their first steps in this profession.

Applying the principles of collective unconsciousness and the specifics of perception, modern films and TV shows, along with commercials and music videos, are designed to evoke the appearance of symbols and spontaneous images, associations, reactions and generally accepted concepts in the viewer. It is the typical features of the hero, stable archetypes and universal symbols that make the images reproduced on the screen close to the viewer.

This methodological guide and instructions for use have been collected bit by bit for over 20 years. We hope it will be a good start for young videographers, where they will immerse themselves in theory based on practice and take their first steps in this profession.

Applying the principles of collective unconsciousness and the specifics of perception, modern films and TV shows, along with commercials and music videos, are designed to evoke the appearance of symbols and spontaneous images, associations, reactions and generally accepted concepts in the viewer. It is the typical features of the hero, stable archetypes and universal symbols that make the images reproduced on the screen close to the viewer.