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by Dr John Plunkett

BBC History, April 2003

The Queen’s diaries are a popular bestseller, yet her photographs are allegedly manipulated by retouchers. There are calls for the Prince of Wales to show himself more to the people, yet his engagement photographs are criticised for being too intimate and revealing. No, these are not the feverish dreams of an editor of one of today’s Fleet Street tabloids, but episodes that did take place – in the 19th century.

A charged relationship between the monarchy and the media is not a new concern. Queen Victoria was the first monarch to cope with the type of attention that has since become the norm for the British monarchy. During Victoria’s reign, the royal family was a beneficiary of a new mass print and visual culture, but was subjected simultaneously to its demands and intrusions. In conjunction with industrialisation and constitutional reform, a popular publishing industry helped reinvent the position of the monarchy in national life.

The first decade of the reign coincided with the growth of popular weekly newspapers and the first periodicals devoted to graphic news. The News of the World began publication in October 1843, six years after Victoria’s accession. It belonged to a new genre of newspapers aimed at a readership unable to afford a daily paper, and which lacked the leisure to read one. Matching this growth were the more expensive illustrated periodicals supplying graphic news. The Illustrated London News began its long life in May 1842, and was soon joined by several imitators. Prior to this, very few newspapers had provided illustrations of contemporary events. The development of illustrated periodicals and a popular press played a significant role in creating a new style of monarchy, one built around an increasingly public role. During the 1840s and 1850s, Victoria and her husband Albert undertook an unprecedented number of civic engagements, regional tours and international visits. The publicity these received helped promote an image of a monarchy in touch with its subjects.

Emotional interaction

Illustrated newspapers also created an emotional interaction with the royal family by showing intimate details of palace life. Its artists adopted the position of confidential onlookers. In an engraving produced by The Illustrated London News of the visit of the French king, Louis-Philippe, a state visit was turned into a domestic occasion. Press coverage provided an intimate experience of the public and domestic activities of the royal family. The creation of Victoria as a popular monarch was inseparable from the way her life was presented as royal news. In 1868, extracts from her journal of her journeys in the Scottish Highlands sold over 100,000 copies.

Despite the political benefits that Victoria and Albert received from their fulsome coverage, reporters were kept at arm’s length by the court. Newspapers were only allowed limited access to royal events. Journalists had a low social status and were far from being regarded as “Gentlemen of the Press”. Courtiers were unwilling to acknowledge their role in creating an intimate bond between monarchy and subject. At the wedding of the Princess Royal in January 1857, only ten journalists were granted official access to St James’s Palace. Reporters were seated high up in the Chapel Royal. Spencer Ponsonby, the Lord Chamberlain’s assistant, chose this position because “it would be more out of the way than any other place in the Chapel, for I suppose we could not call upon the reporters to wear full [Court] dress”. Reporters could not be excluded; nevertheless they were placed at the edge of proceedings. Ponsonby compensated for the reporters’ lack of court dress by having a red silk curtain screen off the members of the press.

The wedding established an etiquette of journalistic invisibility. This semiofficial understanding between reporters and courtiers did not, however, prevent fractious encounters. At Balmoral in the early 1870s, there was often a carriage of journalists ever eager to follow Victoria. Protocol meant that they were nevertheless expected to stay out of sight. On one occasion, a carriage of reporters was following Victoria on a drive, only to be caught unawares when her carriage suddenly turned around. The reporters’ carriage was forced into a ditch in order to let her pass. She reportedly had a hearty laugh at their expense.

The wariness of the royal household towards the media was far from unwarranted. Royal reportage was attacked for its intrusive practices and purple prose. Journalists veered between intrusion and idolatry. Satirical journals such as Punch frequently attacked the sycophantic coverage of Victoria. The deferential language of royal reporting was claimed to falsify the gloss of the monarchy in the same way that its true nature had formerly been hidden by the ceremonial court splendour. In 1846, Punch published a mock proclamation from Victoria to the press, demanding that “all Vain, Silly, and Sycophantic verbiage shall cease, and good, Straightforward, Simple English be used in all descriptions of all Progresses made by Ourself, Our Royal Consort and Our Dearly Beloved Children”.

The court newsman was one means by which the monarchy pro-actively influenced its press coverage. Photographs of the royal family were subject to an even more subtle form of manipulation. The release of the first public royal photographs, in August 1860, was a huge success. The intimacy and realism of the camera emphasized Victoria’s ordinariness. Indeed, Victoria’s initial photographs were renowned for being less than flattering, while engagement pictures of the Prince of Wales and Princess Alexandra in 1862 were criticized for being too intimate. After the 1880s, though, many royal photographs were retouched in the same way that celebrity photographs are now digitally airbrushed. Blemishes and wrinkles were removed, waistlines narrowed and dark shadows lightened. Retouching was common, undertaken partly due to sitter’s vanity and partly to technical imperfections in the negative.

A photograph taken by the Bassano Studio in 1882 demonstrates the extent to which Victoria’s photographs were altered. In the picture, her cheeks and jowls have received attention from the retoucher. The removal of flesh from under her chin is evident in that the area there has a lighter tone. The tiny queen has also been placed on a platform to accentuate her height. Reviews of Victoria’s later photographs complained that her subjects were unable to get a truthful portrait. In August 1887, Photographic News disparagingly noted that a new set of pictures, were, like all published portraits of the Queen, fabricated. It complained that the public had to be content with a “mixture of photography and monochrome intricacy”. Significantly, the Photographic News presumed that, because the photographs had been made available, they had inevitably been manipulated. The Crown might never die but Victoria’s photographs were concerned with showing a monarch whom age did not touch. It was not simply that Victoria seemed an unchanging figure in a disorienting world: judging by her photographs she was unchanging.

A dying Queen

The media attention received by the royal family during the 19th century culminated in the death and funeral of Queen Victoria in January 1901. As the Queen lay dying at Osborne House on the Isle of Wight, hundreds of British and foreign journalists gathered at the gates to receive the latest bulletins on her condition. Crowds waited at telegraph stations all over the British Empire for news of the Great White Empress. The telegraph network helped to bring together nation and empire in one global community. There were nevertheless numerous incidents of disreputable journalistic behaviour during Victoria’s final illness. The episode that caused the most public outrage took place after the Queen’s death was announced to the press pack waiting at the Osborne gates. Immediately, they rushed to East Cowes telegraph office to relay the news to the waiting world, some running, some on bikes, and some on horseback. Many shouted “The Queen is Dead!” in their headlong charge. Such disrespect was widely condemned.

Several newspapers also printed fake reports of the events around the Queen’s deathbed. The Press Association news agency put out a spurious interview with one of the physicians attending the Queen, while one illustrated newspaper published a sketch of a touching death-bed reconciliation between Victoria and her grandson, Kaiser Wilhelm II of Germany. Court officials were assiduous in tracking down those responsible for these fabrications. With access to all messages sent from Osborne, they were able to confirm which reports had been invented. At least two correspondents promptly found themselves recalled to their newspaper’s offices after the intervention of courtiers. All these incidents of journalistic sharp practice were widely commented upon, accentuating Victoria’s death as a media event.

The growth of a mass media helped to maintain the royal family as an overarching yet intimate presence. Like a Russian doll, the icon of Victoria was made up of countless different smaller versions. Her status as national and imperial figurehead and her promotion as the Mother of her People, have to be understood in relation to the growth of different media. In terms of the media making of the monarchy, Victoria and Albert set precedents that continue to play an important role in defining the representation of the royal family today. Subsequently the media were assimilated into practices that they had first established. Thus, whereas Victoria and Albert’s royal tours were broadcast via the new illustrated press, the imperial tours of their children and grandchildren received comparably novel coverage from the new cinematograph. Important 20th century continuations of this relationship include the first Christmas Day radio broadcast by George V in 1932; the televising of the coronation of Elizabeth II in 1953; and the royal wedding of Prince Charles to Lady Diana Spencer, in 1981.