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Dear readers,

As a marketer and author, I have spent many years studying the business world and analyzing the factors that drive success. My book, «Who benefits from it,» is a deep dive into the forces that shape our economy and society, and it offers insights into how we can build a more equitable and sustainable future.

One of the key themes of my work is the idea that businesses must embrace social responsibility if they want to thrive in the long term. This means taking an active role in shaping the world around us, and using our resources to create positive change.

Of course, this is easier said than done. Many companies struggle to balance their desire for profit with their desire to do good, and it can be tempting to prioritize short-term gains over long-term impact. However, I believe that the companies that will succeed in the coming years are the ones that take a more holistic approach to business.

So, how can companies do this? There are a few key strategies that I recommend:

1. Embrace sustainability: Climate change is one of the biggest threats facing our world today, and businesses have a crucial role to play in combating it. Companies that prioritize sustainability and take steps to reduce their carbon footprint will be well-positioned to succeed in the long term.

2. Invest in your employees: The people who work for your company are your most valuable asset. By investing in their training and development, and by creating a positive work environment, you can build a team that is motivated, engaged, and committed to your company’s success.

3. Engage with your community: Businesses don’t exist in a vacuum. By engaging with the communities in which they operate, companies can build stronger relationships with their customers and create a sense of goodwill that can help them weather tough times.

4. Be transparent: In today’s world, consumers expect companies to be transparent about their practices and policies. By being open and honest about your business practices, you can build trust with your customers and create a more positive reputation.

By following these strategies, businesses can build a more sustainable, equitable, and successful future. Of course, this is not a one-size-fits-all solution, and every company will need to find its own unique approach to social responsibility. But by taking action and embracing change, we can create a better world for ourselves and for future generations.

Thank you for reading.

Sincerely,

Andrey Yashin