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Chapter 2: Preparing for a Call
ОглавлениеTarget audience analysis
Before you, like a blank sheet of paper, is a page that begins your journey to the world of your target audience. Analyzing this important aspect is like looking at a map for the first time, allowing you to accurately chart a course in the ocean of your client’s preferences and needs.
Before you pick up the analysis tool, decide on the contours of your ideal client. Like an artist, you draw a portrait of your potential client, drawing their features, fears, expectations, and dreams.
First of all, you need to define the basic data. Age, gender, education – each line of this analysis is a harmony that creates the foundation for your strategy. Think about what features of your work might excite this particular group of people.
Next, discover the secrets of psychography. Interests, values, lifestyle-these are the elements that will color your creation and make it close to the reader’s heart. Your book is not just information, it’s a guide to his world.
Also, don’t forget about behavioral characteristics. Book preferences, buying habits-this is the route map in your analysis that will allow you to predict where your reader will turn.
Thus, the analysis of your target audience is not just a list of characteristics, but a real compositional masterpiece, where each element plays its own unique role. Remember, the deeper you dive into the analysis, the more vivid your client’s portrait becomes and the more successful your work becomes in their eyes.
Development of personalized scripts
Now that you’ve opened up a whole page of possibilities, let’s dive into the world of creating personalized scenarios – word puzzles that can fit exactly into every note of conversation.
Let’s start with the basics – each of your scripts, like a well-written novel, should have an introductory part that will intrigue and attract the attention of your interlocutor. Your goal is not just to say «hello», but to create an emotional platform for further dialogue.
This is followed by the main part, where words are turned into tools. Find out your client’s needs, interests, and requests. Your script is not a monologue, but a dialogue in which each phrase is built on the other person’s answers, like a building on a foundation.
Do not forget about the subtleties of the language – each word of your script is a building block that contributes to the overall picture. Use» we «instead of» I» to create the feeling of a team where the client is part of your project.
And last but not least, the final part. End the conversation with more than just a «goodbye,» but create a surprise effect by leaving a trail in the form of the next step, whether it’s a promise to return or an offer to take a specific action.
Thus, developing personalized scripts is like creating a musical score, where each note has its own meaning, and only together do they form a harmonious sales symphony. With your personalized scripts, each call becomes a unique piece of art in the world of phone sales.
