Читать книгу How to sell your paintings? - - Страница 32

Tell me, who do you usually trust 100%? That's right, people who are authorities to you. That's your brand. Let me explain. I build my image in such a way that people, seeing and hearing my name, know what to expect from me. It may seem impossible, but it's much simpler than you think.

You need to promote yourself everywhere and always. Promote yourself wisely and cleverly. And for this to work well, I try to showcase my skills in the field where I'm promoting myself. Choose what you like the most. Is there something that "hooks" you? Develop that theme.

So, how do things usually unfold? Here's the standard scenario of what I'm actually selling. Let's break it down step by step.

Firstly, why should I interact with people in real life, offline, if there are millions of potential clients on the Internet and ready-made websites-galleries?

After a month. If someone had told me about free advertising methods earlier. Oh, and by the way, can someone explain to me why advertise your website and page?

And another month later. Why am I even trying to sell my paintings independently? There must be another way! And what am I actually selling?

And after several months of such actions, I finally understand. Here's what I understand. Maybe the main product for sale is not the paintings? Not drawing lessons? Not courses on art history?

So here's the thing. I don't want you to spend half a year before you come to this rare thought.

My Most Important product is ME.

Your Most Important product is YOU.

Yes, many have heard about this. Few understand it, let alone apply it. You can clearly see in your genre's niche that there are artists who effortlessly sell a couple of works every day and even get commissions. And then there are those who can barely sell 1-2 paintings a month. Or there's a huge difference in the price of their work, hence the artist's profit. Why? My paintings are not bought because I have an incredible storyline or my watercolor is more "watercolorish" than other artists'. It's because they like me. So, the question is different. How do you establish yourself in the target market? How do you make clients come to you? It's a great question. And almost no one teaches the answer. Usually, they suggest painting more. How does all of this work on the Internet? Through content that meets the needs of your ideal clients. Start sharing experiences, cases.

I feel like many members of the group are tense right now, especially newcomers. I'm not commenting on the level of artistic mastery. In this group, I'm dealing with something else. Your education and biography interest me at the "who you are and what you do" stage as a fact.

But what really matters to me is what you create as an artist, what your art is about, and why you create it. I share the approach to painting, drawing as a profession from art therapy. The approach, attitude, and your subsequent actions matter. It's important. In short, a professional has ongoing development and continuation in the theme, technique. And discipline. If something needs to be done by a certain date, they will do it well and on time. They won't wait for inspiration and conditions. This is the approach to a profession.