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The current state of the hospitality industry is characterized by dynamic development and adaptation to changes in consumer preferences. The hospitality industry, covering segments such as hotel business, restaurant services, travel services and entertainment events, is showing steady growth. According to the World Tourism and Travel Council, the sector’s contribution to the global economy was $ 8.9 trillion in 2022, demonstrating its importance and potential for further growth.

In today’s world, technology plays a key role in transforming the hospitality industry. Their importance cannot be overemphasized: new technical solutions not only improve the quality of customer service, but also optimize operational processes, reduce costs and increase the competitiveness of companies. The use of technologies such as artificial intelligence, the Internet of Things, and blockchain opens up new horizons for businesses and increases customer satisfaction. For example, the use of artificial intelligence-based chatbots for booking rooms and processing guest requests can significantly reduce response time and increase the efficiency of customer interaction.

The main purposeof this book is to analyze the application of innovative technologies in the hospitality industry, as well as to consider the challenges and opportunities that arise in this process. The objectives of the study include reviewing current technologies, assessing their impact on the quality of services provided and operational processes, as well as identifying key problems and potential risks associated with their implementation. In addition, this study aims to offer recommendations for the successful integration of new technologies into the business model of companies operating in this industry.

The research methodology is based on a comprehensive analysis of the existing literature, data from which will be supplemented by the results of interviews with experts and industry representatives. Both quantitative and qualitative approaches will be used in the work: quantitative data will allow an objective assessment of the impact of technologies on production indicators, while qualitative data obtained during interviews will provide a deeper understanding of current trends and practical aspects of their implementation. Such a multi-faceted approach will provide a comprehensive coverage of the topic and allow us to offer sound conclusions and recommendations.