Читать книгу Camouflage: everything you need to know about dark circles under eyes - - Страница 4

Many women ruminate about the role that appearance plays. People talk about the importance of a personality over appearance a lot as well as about the fact that beauty is relative and that the body and facial features have nothing to do with success; but statistics still state the opposite. In the modern world, every person has an opportunity of building any career. A striking example of this is the model Winnie Harlow with vitiligo or Valentina Yasen who successfully began her modelling career at the age of 60. These women are undoubtedly an inspiration and role models to look up to. However, it is difficult to argue that if a person considers themselves beautiful, if they are not embarrassed by any imperfections in their appearance, they feel confident, coping with difficulties more easily and achieving success. And the well-known Russian proverb which states that you meet a person by their clothes and see them off by mind only makes matters worse.

According to opinion polls, only 20% of women and 11% of men in Russia consider themselves beautiful, while 40% of women and 37% of men are dissatisfied with themselves. At the same time, as many as 36% are dissatisfied with their skin to a certain extent [2].

As for the international market, according to a survey by One Poll (an international market research agency specialising in PR surveys, consumer insights and opinion polls), in spring about half (49%) of women feel less confident than usual being unhappy with the condition of their skin after winter.

Noticing a more or less objective (not far-fetched) flaw on their body, a person is embarrassed by themselves and tries to hide the “problem’ area in various ways such as clothing and cosmetic treatments, which causes a loss of self-confidence. Life would be so much easier if those flaws disappeared on their own. Which, naturally, does not happen. Despite the fact that most often other people either do not pay attention to the “flaw’ or consider it a distinctive feature, a person develops complexes, which cannot but affect the quality of life and self-perception. Perhaps it is for this reason that cosmetology, correction of appearance in particular, from wrinkles to scars, has become more popular lately, expanding the range of services.

According to the research by Allergan company, in 2019 more than 73% of respondents confirmed their willingness to spend money on aesthetic medicine services. The analysis concludes that the vast majority of respondents (about 14,500 clients and 1,300 doctors from 18 countries, including Russia) believe that to look attractive is a must at any age, and that to get better looks one must use professional services. Also, the survey showed that respondents are ready to invest in beauty treatments, since they are value for money.

At the same time, one of the most common and major aesthetic problems are dark circles and under eye bruises. Perhaps everybody has faced this blemish at least once. Moreover, many women and men constantly deal with this problem due to stress, fatigue, and lack of sleep. Some have dark circles under eyes all their lives, which is attributed to the individual body features: blood vessels are located close to each other or a lower eyelid is thin causing blueness. Some people don’t mind their dark circles and are not embarrassed by them. When the circles are congenital, they can even suit many people. Unfortunately, few are able to accept this feature; complexes appear, which significantly affects a mental state of a person.

According to a sample in research published in the Annals of Dermatology journal, 68% of participants reported having this problem. Interestingly, the clinical visualization of dark circles was 97% [5].

In connection with this, dark circles treatment is particularly sought-after. Thus, employees of various beauty salons and clinics providing similar services note that dark circles camouflage is one of the most popular services [6].

Dark circles or bruises under eyes are a popular name. In science, this concept means a change in the shade of the epidermis in the area around eyes from flesh-coloured to grey, purple, bluish, or brown. It is impossible to hide dark circles with any foundation, powder or even a concealer. Therefore, the most effective, fastest and, perhaps, the only way to solve the problem would be aesthetic camouflage.

Dark circles under eyes are not solely an aesthetic problem, it also affects the mental state of a person. Often getting rid of this defect leads to a whole avalanche of changes in a person’s life. Not only do they gain self-confidence and own their charm, but also many become more open-minded and sociable, which leads to major changes in life.

I would say that over almost seven years in this job I have had some very curious cases. I once camouflaged under eyes circles of a client, and the result impressed her husband so much that he also approached me for the treatment. I am delighted when women bring their mothers and grandmothers to me, which is a very frequent case. This proves that camouflage is universal and can improve a person’s quality of life, regardless of their gender and age. I am sure that it is the future. The natural trend will always be relevant, and this is exactly the essence of camouflage.