Читать книгу Маркетинг спорта - Группа авторов - Страница 51

Часть I. Особая природа маркетинга в спорте
Глава 2
Маркетинг в коммерческих и некоммерческих спортивных организациях
^{Пол Тернер, Дикинский университет}
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