Читать книгу Social Media Marketing Made Simple - Larry Garland - Страница 2

Table of Contents

Introduction 6

The Beginning: What Is Social Media Marketing? 10

Key Elements Of Social Media Marketing 13

The content 13

The conversation 14

The “social” of social media 14

How To Implement A Social Media Marketing Strategy 16

Set goals 17

Research 18

Audience 19

Using Social Media Marketing To Develop A Brand 22

Aesthetics 22

Voice and personality 23

The Importance Of Analytics 26

Engagement 28

Inbuilt tools 28

Third-party analytics 29

Testing 29

The Crucial Difference: Advertising Vs Marketing 32

Psychology of social media 33

Reach 33