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ABOUT THE AUTHOR

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Lars G. Sjogren was born in Malmö in southern Sweden on April 18, 1940. As a little boy, Lars was always very shy because he was badly burned just when he had learned to walk. He must have hated his scars. People loved to poke their fingers into them.

For those of us who had the pleasure of having Lars as a consultant, it is VERY difficult to accept that he ever had been shy. Lars had a reputation of being capable of selling snow to the Eskimos.

Lars’ energy is contagious. He has a fantastic ability to think on his feet. He did not train people – rather, he communicated with his delegates and got them very interested in learning.

Lars had planned to go into forestry in Sweden, but when he started to work he got so interested in the people he met in the forest. Why were they so different? Why could you trust them to the bitter end? He then also realized that the economy in the forest as was not very good. He got interested in why. He was always asking why. He studied business economics – micro and macro. He took a degree in the subjects of Psychology and Business Economics – a fantastic combination if you were going to help people in their business. He had a very good career with AC Nielsen as a Client Service Representative. He spent a short time with Dux of Sweden.

He started his career as a consultant in his home town of Malmö. Very soon he was asked by his manager in southern Sweden to train the trainers within the company. During nearly forty years as a consultant he worked in more than 100 countries throughout the world, having more than 150,000 people (delegates) on his seminars. Every type of company used his help with great success. Companies like Norsk Hydro, ICI ,Zeneca, Atlas Copco, Novartis, Hoffman La Roche, Haki Produkter , Canada Maritime, Cast, Jadroplov, Sheraton, Intercontinental Hotels, HASTENS, DUX and many, many more. Regardless of size!

When asked what he did, Lars said “I am fine-tuning common sense.” How did he do it? By changing the attitudes and behavior of people just a couple of degrees. Starting from the top and HAVING FUN!

Fine-Tuning Common Sense: A Safe Way To Achieve Fantastic Results

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