Читать книгу Speak Up! - Laura Coryton - Страница 34

StEp OnE

Be SpEcIfIc

GoAlS

To launch a killer campaign you must first select a killer, specific campaign goal. This is major. It will form the crux of your campaign. It’s important to get it right! Here’s how to zoom in on your choice of an issue to tackle:

1) In the most

general way

possible

thInK aBoUt

tHe thInGs tHaT

aNnOy yOu.

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