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Оглавление1 Why I want to be an Internet entrepreneur
If Uncle Toby can do it at 50, I can do it much better at 23
Uncle Toby is my mentor. He has 30 years of experience in marketing, and owns several companies dealing in industrial hardware supplies and audio equipment supplies throughout ASEAN. I was commissioned to upgrade his company website. During the three months I was with his company, he always encouraged me to try the different affiliate Marketing methods such as Adword, Adsense and SEO. He taught me how to sell products online using these methods. You can be sure I learned a lot about online marketing in that short period.
I took his advice.
In business, where every sales person tries to acquire more sales, the golden rule is:
“Knowledge shared is knowledge gained.
Once knowledge is gained, it is always yours. ”
A business person relies on acquiring orders, and strives to ensure customer satisfaction. Passing down his experience of how to do this well to staff will only help him acquire more customers and expand his business. This philosophy holds true for online marketing too. In fact, it is even easier to share know-how through the Internet because communicating through the Internet is quick and convenient. There are a lot of helpful methods I can share with you that will increase traffic to your website, and in that way, boost sales of your products and services.
Knowledge you gain always belongs to you. Whether you choose to share it with others depends on your willingness to do so.
Knowledge refers to know-how. The know-how provided in this book is meant to help you succeed online and earn your big pot of gold.
Uncle Toby encouraged me to write this book. He believes that in this era of the Internet, everyone has the responsibility to pass on and share what they learn about the Internet and how to use it with others so that all have a fair opportunity at success. The young especially, he believes, should learn Financial Management to do well in this age where financial crises seem to hit economies across the globe quite drastically. The most recent global recession, for instance, highlights an urgent need for an Internet marketing tool which any entrepreneur, especially one who’s starting out, can use to grow his or her business or to pick up or marketing skills.
Equip yourself with Internet marketing and blogging techniques.
Equip yourself with this know-how which you will find useful in the future whether you are making money online, or working from eight to five during the week. This eBook serves as an important tool that provides the latest tips and a guide map to Internet marketing and blogging with support through social network marketing. The simple step-by-step techniques provide an insight into how marketing and selling work. Each step will help you discover the world of the Internet. At the same time, you will learn how to maximize the potential offered by the Internet and how to use it as a tool to set up a business venture or to earn a side income. You will also learn about blogging for business, Search Engine Marketing and Search Engine Optimization.
Economic Financial Crisis
Many, like me, felt first-hand the effects of the most recent global economic crisis: it took its toll on whole families, where members were laid off from jobs and unemployment and debt became the staple. The ages between 18 and 30 are crucial for they are primarily the years for wealth-building. If you have been saving and investing even before this time, you will have a tremendous head start in life.
How can young savvies and their parents help to prepare the ground for financial success ?
Here are four tips:
1. Appreciate and build a relationship with your money: To manage your personal finances is never easy. Your money should be treated as your close friend or associate who can sustain and support you during difficult times and help you celebrate during happy times. Always value yourself, and you will value your money.
2. Work out a shopping strategy before you go shopping: No, it isn’t easy, but you must control your desire to spend unnecessarily when you go shopping. Don’t give in to the temptation to buy everything you like. Choose only the items you really like, or need, and compare prices before you buy anything. It always helps to decide what you will spend money on and what you will only ogle over BEFORE you go shopping. And when you are out there, make sure you stick to your resolve! You could also exchange shopping or bargaining tips with your friends to learn about better discounts or lower prices. You’d be amazed at what you could learn! Young shoppers who grew up seeing their parents using coupons, rebate offers, vouchers and shopping lists will be more inclined to employ those same money-saving strategies, so if you are a parent, plan to pass down such money management skills to your children.
3. Financial planning: If you are a parent, let your teenagers participate in saving for their studies. Ask for their feedback and ideas. Establish a savings fund for their education. Let them see and study household bills and help you prepare payments as this will provide them with an invaluable idea of what real-world finances are all about.
4. Good debt and bad debt: Learning the difference between good debt and bad debt. Avoid unnecessary debt. Instead, build your wealth. Building a line of supportive credit is vital for today’s modern living. However, accumulating credit card debt, paying bills late or avoiding paying bills altogether can negatively affect your credibility. If you have children, show them your credit card statements and reports so they can see what information these reports contain, and the terms and conditions attached to owning a credit card.
A word of caution
Having had the above groundwork done for me, I have long believed that I could maximize my knowledge to gain access to various healthy money-making techniques. I have laid all these techniques down in this eBook for your benefit. Change those hours spent on idle Internet browsing to money-making time! Gaining knowledge is highly encouraged, but it can be an expensive venture. So do not make it an obsession, so that you pursue every avenue to gaining knowledge and spend loads of money on research, courses, seminars etc. but never actually apply all that knowledge to get somewhere. At some point, you need to start. You can’t wait until you have gained all the knowledge there is to gain. You might be too old by then to do anything much. Besides, you could never know everything out there that there is to know. No one could.
What encouraged me to go into Internet marketing
Many subjects relevant to life and living are not taught in school. One of them is ‘How to Get Rich’.
I have always been interested in how to make money. When the recent economic crisis hit, just as I was venturing out to look for a job, I decided to explore possibilities presented by the Internet to make money. However, I did not find success although I knew a thing or two about computers and the Internet until I met Uncle Toby, my mentor. He explained how to set up good websites and blogs based on sound business principles that were bound to succeed. He used to say, “You are highly skilled in setting up websites, and you act and think like a skilled worker, but you lack a sense of entrepreneurship. You think like someone who works for others. When you work for someone else, your salary is determined by that person; a portion of that salary will have to be used to pay annual taxes, another for rent, and another still for transportation and yet another for daily expenses. Eventually, you will he left with just enough for your food for the month.
“Entrepreneurs, on the other hand think for themselves. They learn to maximize their manpower or facilities while they supervise to gain income from the work done by others, and enjoy the profits that this brings in. They work to build wealth and not just to earn an income.”
He added, “Change your mindset. Approach your work with a business model. Consider the Internet as a facility AVAILABLE to you, and learn up the marketing tools needed to acquire and utilize all the different marketing techniques related to making money from the Internet. Get your profits to generate WEALTH.”
What he said was a revelation to me! Suddenly, I had a direction and a purpose. I took his advise and attended a seminar conducted by one of his friends who was a trainer. At the seminar I learned how to create Digital Informational Based Products such as eBooks, audio files, MP3s, digital videos, photo stocks, e-learning courses, travel maps, interactive animation etc. These were all products that customers could purchase and download from the Internet. I also learnt that I could market packages by experts on my websites.
The course was fruitful indeed. You can find similar programs and various affiliate products on my website at www.blogbymillion.com There, you will also learn about various techniques like adwords, adsense, affiliate marketing concept etc.
Updated Blogging tips to get hubbing on the Internet
This eBook is meant to provide you with a clear overview of Internet marketing through blogging and social networking and also the steps to help you succeed in cyberspace. In addition, you will learn how to use the World Wide Web to your advantage and get an insight into the exciting world of the Internet. Practice what you learn here, and you will be able to sell your products online as well as get into affiliate marketing through Search Engine Optimization (SEO). Once you have perfected your business set-up, it will pretty much run itself with little maintenance and supervision as you will be using an autoresponder. Once customers like your product the word will spread, and traffic to your website will increase.