Оглавление
Lawrence S. Maisel. AI-Enabled Analytics for Business
Table of Contents
List of Tables
List of Illustrations
Guide
Pages
AI-Enabled Analytics for Business. A Roadmap for Becoming an Analytics Powerhouse
Acknowledgments
Introduction
CHAPTER 1 A Primer on AI-Enabled Analytics for Business
AI AND ML—SIMILAR BUT DIFFERENT
MACHINE LEARNING PRIMER
ANALYTICS VS. ANALYSIS
BI AND DATA VISUALIZATION VS. ANALYTICS
BIASED VS. UNBIASED
AI AND ROI
CONCLUSION
NOTES
CHAPTER 2 Why AI-Enabled Analytics Is Essential for Business
COMPETITIVENESS
HUMAN JUDGMENT AND DECISION-MAKING
Group Decision-Making
Individual Bias in Decision-Making
CONCLUSION
NOTES
CHAPTER 3 Myths and Misconceptions About Analytics
DATA SCIENTIST MISCONCEPTION AND MYTH
SHOT IN THE DARK
BASS-ACKWARD
AI IS NOT IT
BIG IS NOT BETTER
NOT NOW
NOTE TO EXECUTIVES
CONCLUSION
NOTES
CHAPTER 4 Applications of AI-Enabled Analytics
FINANCE
SALES
MANUFACTURING AND SUPPLY CHAIN
DEMAND PLANNING AND INVENTORY
CONCLUSION
NOTES
CHAPTER 5 Roadmap for How to Implement AI-Enabled Analytics in Business
CULTURE
MINDSET
PEOPLE
PROCESS
Data Governance
Decision Governance
SYSTEMS
Spreadsheets
Data Visualization
AI-Enabled Analytics
Toolbox and Persona
THE ROADMAP FOR IMPLEMENTING AI-ENABLED ANALYTICS
LAUNCHING THE CULTURE OF ANALYTICS
CONCLUSION
NOTES
CHAPTER 6 Executive Responsibilities to Implement Analytics
EXECUTIVE COMMITMENT
Budget
Bandwidth
Focus
ANALYTICS CHAMPION
CHANGE MANAGEMENT
Communications
Collaboration
Cultural Influences
Behaviors and Recognition
CONCLUSION
NOTES
CHAPTER 7 Implementing Analytics
DEFINE THE PROBLEM
SELECT AN ANALYTICS SOFTWARE POC VENDOR
PERFORM THE ANALYTICS POC
BENCHMARK PEOPLE SKILLSET
SCALE ANALYTICS
ILLUSTRATIVE EXAMPLE OF THE ANALYTICS POC
ANALYTICS POWERHOUSE
CONCLUSION
NOTE
CHAPTER 8 The Role of Analytics in Strategic Decisions
HOW WE TRICK OURSELVES
TACTICS THAT AFFECT STRATEGY
Sandbagging
The Big Ego
KEY PERFORMANCE INDICATORS (KPIs) AND STRATEGIC OBJECTIVES
THE ANALYTICS SCORECARD™
CONCLUSION
NOTES
CHAPTER 9 Cases of Analytics Failures from Deviation to the Roadmap
MINDSET COMMITMENT
INSUFFICIENT PEOPLE AND PROCESSES
TOOLBOX CONFUSION
CONCLUSION
NOTE
CHAPTER 10 Use Case: Grabbing Defeat from the Jaws of Victory
POC RESULTS—REALIZING THE THREE GOALS
Goal 1—Optimize Store Staffing—Balance Customer Service vs. Labor Cost
Goal 2—Increase Forecast Accuracy of Liquor Demand
Goal 3—Finding Insights Not Being Looked For
THE ROI OF AI
FAILURE IS A CHOICE
NOTE
CHAPTER 11 Use Case: Incremental Improvements to Gain Insights
STARTING ANALYTICS
TEST AND LEARN
ASSESSING ANALYTICS PERSONAS
MOVING FORWARD
NOTE
CHAPTER 12 Use Case: Analytics Are for Everyone
THE ROAD TO ANALYTICS
STEPPING INTO ANALYTICS
ANALYTICS IS FOR ALL
Epilogue
NOTES
APPENDIX: Analytics Champion Framework: The Fundamental Qualifications, Skills, and Project Steps for the Analytics Champion. INTRODUCTION
ANALYTICS CHAMPION QUALIFICATIONS
Experience and Education
Project Management Primer
Project Manager Key Characteristics
Project Management Key Principles
Project Manager Key Responsibilities
Project Manager Status Reporting
Project Manager Wrap-up
Analytics Champion Position
Soft Skills
Communication
Collaboration
Business Acumen
Strategic Leadership
Character
Know the Ground Rules
ANALYTICS CHAMPION SKILLSETS
Systematic Thinking™
Data Definition
Skills Supporting Analytics
Storytelling
STARTING AN ANALYTICS PROJECT
Eliminate and Automate
Eliminate
Automate
Analytics Project Framework
Step 1: Problem Definition
Step 2: Data
Step 3: Analytics Insights
Step 4: Insight to Action
Step 5: Solution Adoption
Loop Back and Measure Success
EPILOGUE
NOTES
About the Authors. LAWRENCE S. MAISEL
ROBERT J. ZWERLING
JESPER H. SORENSEN
About the Website
Index
WILEY END USER LICENSE AGREEMENT
