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Table of Contents

List of Tables

Preface

Acknowledgments

Chapter One: Introduction: This Is a Health Communication Book?

Chapter Two: Good Pictures vs. Talking Heads: Iyengar’s Episodic and Thematic Frames

Chapter Three: Research on Thematic and Episodic Frames: The Health News Connection

Framing Theories

Thematic and Episodic Frames in Health News

The Key Outcome: Support for Public Policy

Journalists and Framing in Health News

Health Communication Research

Conclusion

Chapter Four: 25 Years of Thematic and Episodic: A Content Analysis of the Scholarly Research in Academic Journals

Assessing the State of Thematic/Episodic Framing Research on Health News

Definitions and Operationalization

Generic and Issue-specific Frames

Linkage to Theory

Methodology Variables:

Methodology

Results

Definition Variables

Discussion of Key Findings

Key Findings: Research Operationalizing Thematic and Episodic Frames

Appendix A (List of Searches for Article Retrieval)

Appendix B (Intercoder Reliability Krippendorff’s Alpha Where Appropriate)

Content Analysis Variables

Experiment Variables

Survey Variables

In-depth Interviews

Appendix C Full Citations of Studies Studying Thematic and Episodic Frames

Chapter Five: The Integrated Process of Framing: An Approach to Organize and Evaluate

What Is an Integrated Process of Framing

Applying the Integrated Process of Framing Model to Research on Intensifying the Effects of Thematic/Episodic Frames in Health News

Frame-building Research

Frame-setting Research

Conclusions

Chapter Six: Feast or Famine: A Qualitative Analysis of 25 Years of Thematic and Episodic Research in Academic Journals

Method

Analysis

Conclusions

Appendix A Full Citations of Studies Operationalizing Thematic and Episodic Frames

Chapter Seven: Thematic and Episodic Frames in Obesity News: Findings from Three Studies

Obesity Remains Top Health Issue Around the World

Frame-building Research on Obesity News Coverage

Frame-setting Research on Obesity News Coverage

The Big Picture (Frame-building and Frame-setting)

Frame-building Studies

Frame-setting Studies

Expanding Our Understanding of Obesity and Attribution of Responsibility

Journalists and the Construction of Obesity Stories

Findings from Our Original Obesity Frame-setting Studies (Emotions, Combining Frames, Psychological Reactance, Civic Engagement, and Stigma)

Study 1

Study 2

Study 3

Appendix A

Details about Study 1

Stimuli

Measures

Analysis

Appendix B

Details about Study 2

Measures

Analysis

Appendix C

Details about Study 3

Stimuli

Pre-test

Post-test

Measures

Pilot Test and Manipulation Check

Participants

Analysis

Chapter Eight: Thematic and Episodic Frames in Depression News: Findings from Two Studies

Depression Continues to Impact the World

Depression and Thematic and Episodic Frames

Frame-building Research about Depression

Frame-setting Research about Depression

The Big Picture (Frame-building and Frame-setting)

Journalists and the Construction of Depression Stories

Findings from Our Original Depression Frame-setting Studies (Emotions, Combining Frames, Psychological Reactance, Civic Engagement, and Stigma)

Findings

Appendix A

Details about Study 1

Measures

Participants

Analysis

Appendix B

Details about Study 2

Stimuli

Pre-test

Post-test

Measures

Pilot Test and Manipulation Check

Participants

Analysis

Chapter Nine: Conclusions: What Have We Learned and a Path Forward with These Frames

Moving Forward

Index

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Health News and Responsibility

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