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A cloud service broker is similar to a broker in any industry. Companies use a broker to find solutions to their cloud computing needs. The broker will package services in a manner that benefits the customer. This may involve the services of multiple CSPs. A broker is a value-add service and can be an easy way for a company to begin a move into the cloud. A broker adds value through aggregation of services from multiple parties, integration of services with a company's existing infrastructure, and customization of services that a CSP cannot or will not make.

In both cases, or with one of the dozens of other CSBs, it is important to thoroughly vet the CSB as you would any new vendor. Each serves a specific market, utilizing different cloud technologies. It is important that the CSBs selected are a good fit for the customer organization and its cloud strategy.