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Leona Baker, queen of super cool label, Lady Luck – pop art jewellery for music-junkie-fashion-freaks, has made customising her living and is now receiving major press coverage from here to LA.

She says…

“I WORKED AS AN ASSISTANT STYLIST ON POP VIDEOS AND FASHION SHOOTS AND SOLD CUTE FINDS AT PORTOBELLO MARKET ON SATURDAYS. I DISLIKED THE FASHION HIERARCHY AND WANTED TO DO MY OWN THING. AS I ENJOYED SOURCING AND MAKING STUFF TO SELL ON MY STALL SO MUCH, I TURNED IT INTO A FULL TIME THING AND BOUGHT MY PITCH AT PORTOBELLO MARKET, LONDON.

I LIKE SEEING KOOKY GIRLS DO THE HOLLYWOOD THING, LIKE CHLOE SEVIGNY, MAGGIE GYLLENHAAL AND KIRSTEN DUNST.

Leona’s tips for would-be customisers:

“…HAVE AN OPEN MIND WHEN LOOKING FOR STUFF TO CUSTOMISE WITH. YOUR LOCAL CRAFT SHOP MIGHT LOOK LIKE IT’S FOR GRANNIES, BUT THERE’S ALWAYS A CHANCE THEY’LL HAVE A STASH OF 1980’S PATCHES IN THE BASEMENT. LEARN THE NAMES OF THE PEOPLE WHO WORK IN YOUR LOCAL CHARITY SHOP, TELL THEM WHAT YOU’RE LOOKING FOR AND THEY MIGHT START PUTTING THINGS ASIDE FOR YOU! IF YOU DON’T LIKE EARLY MORNINGS (I’M ALWAYS THE FIRST TO TURN UP AT A CAR BOOT SALE!), EBAY IS A GREAT WAY TO THRIFT IN YOUR ARM CHAIR. LOG YOUR DETAILS INTO ‘MY EBAY’ AND YOU CAN TYPE IN ALL YOUR FAVE SEARCH WORDS AND THEY WILL E-MAIL YOU WHEN SOMETHING IS LISTED THAT MATCHES YOUR DESCRIPTION. SOME OF MY KEYWORDS ARE ‘80’S CHARMS’, ‘BAMBI’ AND ‘BLONDIE BADGES’! GOOD LUCK FELLOW CUSTOMISING QUEENS!…”