Читать книгу Good Services - Lou Downe - Страница 34

Most importantly, changing the name of your service might sound like a small thing, but aside from the huge effect on your immediate users, it will have a big effect on what your service does and how it operates in the long term.

Seeing your service as ‘stop paying tax on a vehicle’ instead of ‘SORN’ subtly shifts the purpose of that service closer to what a user understands as its purpose and the language your organisation uses to talk about it.

In summary

1When it comes to finding your service, nothing is more important than its name

2The name should reflect what users are trying to do

3Use words that your users will understand