Читать книгу Color For Profit - Louis Cheskin - Страница 8

Оглавление

ILLUSTRATIONS

Muller’s Butter Cake point-of-sale poster

Muller’s point-of-sale poster for Brown’n Serve

Chef-Way coffee decal

Old and new packages for Brown ’n Serve

Nu-Enamel’s old paint labels

Nu-Enamel’s new paint labels

Old and new Crisco labels

Old and new Jergens soap wrappers

Old and new Standard Oil signs

Bulk Service Stations trade mark

Holland Graphometer in operation

Graph showing reactions of three people to six basic hues

Brandt Eye-movement camera

Producing white light with the three primary colors

Geometric images with high preference and retention power

Chart of high preference colors