Читать книгу Hype Yourself - Lucy Werner - Страница 5

TABLE OF CONTENTS

Foreword

Introduction

Chapter 1: PR plan

1.1 Business objectives

1.2 Communications objectives

1.3 Your why

1.4 Audience

1.5 What is unique about your business?

1.6 Communications calendar

1.7 Crisis Q&A

Chapter 2: Master your media toolkit

2.1 One-liner

2.2 Boiler plate

2.3 Images

2.4 Biographies

2.5 Guest posts

2.6 Features

2.7 Press releases

Chapter 3: Starting your press office

3.1 Journalist details

3.2 Why help a journalist who isn’t directly related to your business?

3.3 Where to look if you have a product and how to pitch

3.4 Guest posts

3.5 Podcasts

3.6 Guest panellist

3.7 Write for the national news

3.8 Hosting your own event

3.9 Feature pitch tips

3.10 News desks

3.11 Interviews and Q&As

Chapter 4: The brain farts

4.1 Newsjacking

4.2 Picture stories

4.3 Video stories

4.4 Influencer engagement

4.5 Research

4.6 TV

4.7 Radio

4.8 Social media for PR

4.9 Business book

Any other business

When to hire a PR agency or book some PR coaching

Don’t believe the hype?

Useful resources

Key terms

Recommended reading

Acknowledgements