Читать книгу Talk to the Hand - Lynne Truss - Страница 8

This is quite a new source of irritation, but it goes deep. As I noted in Eats, Shoots & Leaves, good punctuation is analogous to good manners. The writer who neglects spelling and punctuation is quite arrogantly dumping a lot of avoidable work onto the reader, who deserves to be treated with more respect. I remember, some years ago, working alongside a woman who would wearily scribble phone messages on a pad, and then claim afterwards not to be able to read her own handwriting. “What does that say?” she would ask, rather unreasonably, pushing the pad at me. She was quite serious: it wasn’t a joke. I would peer at the spidery scrawl, making out occasional words. “Oh, you’re a big help,” she would say, finally chucking the whole thing at me. “I’m going out for a smoke.” This was an unacceptable transfer of effort, in my opinion. I spotted this at the time, and have continued to spot it. In my opinion, there is a lot of it about.

Just as the rise of the internet sealed the doom of grammar, so modern communications technology contributes to the end of manners. Wherever you turn for help, you find yourself on your own. Say you phone a company to ask a question and are blocked by that Effing automatic switchboard. What happens? Well, suddenly you have quite a lot of work to do. There is an unacceptable transfer of effort. In the past, you would tell an operator, “I’m calling because you’ve sent my bill to the wrong address three times”, and the operator, who (and this is significant) worked for this company, would attempt to put you through to the right person. In the age of the automated switchboard, however, we are all coopted employees of every single company we come into contact with. “Why am I the one doing this?” we ask ourselves, twenty times a day. It is the general wail of modern life, and it can only get worse. “Why not try our self-check-in service?” they say, brightly. “Have you considered on-line banking?” “Ever fancied doing you own dental work?” “DIY funerals: the modern way.”

People who object to automated switchboards are generally dismissed as grumpy old technophobes, of course. But to me it seems plain that modern customer relations are just rude, because switchboards manifestly don’t attempt to meet you half-way. Manners are about imagination, ultimately. They are about imagining being the other person. These systems force us to navigate ourselves into channels that are plainly for someone else’s convenience, not ours. And they then have the nerve, incidentally, to dress this up as a kind of consumer freedom. “Now you can do all this yourself!” is the message. “Take the reins. Run the show. Enjoy the shallow illusion of choice and autonomy. And by the way, don’t bother trying to by-pass this system, buddy, because it’s a hell of a lot smarter than you are.”

This “do-it-yourself” tactic occurs so frequently, in all parts of life, that it has become unremarkable. In all our encounters with businesses and shops, we now half expect to be treated not as customers, but as system trainees who haven’t quite got the hang of it yet. “We can’t deal with your complaint today because Sharon only comes in on Tuesdays,” they say. “Right-oh,” you say. “I’ll remember that for next time.” In a large store, you will be trained in departmental demarcations, so that if you are buying a towel, you have to queue at a different counter – although there is no way you could discover this without queuing at the wrong counter first. Nothing is designed to put the customer’s requirements above those of the shop. The other day, in a chemist’s on Tottenham Court Road, the pharmacist accidentally short-changed me by £1, and then, with sincere apologies, said I would have to wait until he served his next customer (whenever that might be), because he didn’t have a password for the till. While we were discussing the likelihood of another customer ever happening along, another till was opened, a few yards away. I asked if he could get me my change from the other till, and he said, with a look of panic, “Oh no, it has to come from this one.” Now, this was not some callow, under-educated youth. This was a trained pharmacist; a chap with a brain. I suggested that he could repay the other till later – and it was as though I had explained the theory of relativity. He was actually excited by such a clever solution, which would never have occurred to him. Lateral thinking on behalf of the customer’s convenience simply wasn’t part of his job.