Читать книгу Create - Marc Silber - Страница 7

Foreword

Creativity is a word many people associate exclusively with filmmakers, musicians, or artists. Many people even fear the word. They say, “Oh, I’m not creative,” and leave it at that. That is a big mistake. By putting up that barrier, they’re stifling themselves and staying within their comfort zones.

While it’s true that creativity flows easier within some people more than others, everyone has a bit of creativity they use every day. I can’t paint or draw like Picasso or Goya, but in my line of business, I have to be creative to find solutions to everyday problems. I have to be creative to work with people with different habits than mine. I need to move the needle forward with people who move as fast as I do and with those who don’t. And because not everyone responds the same way, I have to be creative in how I address them. Creativity isn’t limited to a few people or professions. Everyone has it, but they don’t always realize they’re using it.

As a bestselling author, my creativity flows in the stories I tell. The stories of true, tested leaders that get up every day with the purpose of making life better for someone else—whether it’s a total stranger, family, friends, or employees. For example, I’m always telling the stories of the hero CEOs I’ve encountered along the way. People who aren’t famous or celebrities, but who use their creative gifts to move the needle forward, people who find creative solutions to problems, and people who genuinely strive to create an environment that encourages creativity.

Marc’s book provides practical steps that readers can apply to their daily lives immediately. His easy-to-read, hands-on advice encourages stepping out of one’s comfort zone in order to make changes that will lead to a creative outpour, regardless of industry. The good news here is, you don’t have to be a rock star like Mick Jagger, sing like Lady Gaga, or have a number of Oscars under your belt to be creative. Unburden yourself from the stigma that creativity isn’t for everyone and read this book. You’ll realize that you’ve always been creative and can unleash that power at any given point moving forward.

JEFFREY HAYZLETT

Primetime TV and podcast host, speaker, author, and part-time cowboy