Читать книгу Start & Run a Gift Basket Business - Mardi Foster-Walker - Страница 25

I have said previously that I believe a retail gift basket operation is too high a risk. Retail overhead is very high, and it is unlikely that you could sustain a profitable business without introducing other aspects to your business.

However, sharing retail space with another business may be a viable option. Shared space can range from simply having your gift packages and brochures on display in a noncompeting type of business (expect to pay some type of commission for orders taken by the other business on your behalf), to actually running your operation in the same space as another business. If you decide to become involved in this type of situation, be prepared to pay a portion of the rent and other expenses. Have an agreement in writing with the other business owner, and make sure you know exactly what you are getting for your money. Before you agree to this type of arrangement, meet with the other business owner and discuss the following questions:

(a) How much space will be allotted to you for displaying your product?

(b) What portion of the rent will you be expected to pay?

(c) What other expenses will you be expected to share in?

(d) Will you be able to install your own business telephone line?

(e) Can you share the fax machine and line?

(f) Will you be allowed to have signs advertising your business outside and inside the premises?

(g) Is there sufficient storage space and work space to operate your business?

(h) Can you share other office equipment?

(i) Is the other business owner willing to market and advertise their business in conjunction with yours?

(j) Do the terms of the other business owner’s lease allow for this type of sharing?

(k) Will you be covered by the other business owner’s insurance in case of fire or theft?

Obviously, there are advantages and disadvantages to this type of arrangement, but if you find the right person and complementing business, it can be highly beneficial to both operations. One advantage is that the two of you can watch over the other’s business when it is necessary to be out of the workplace.