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Acknowledgments

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Augmented Reality had its genesis in Mark Zuckerberg’s 2017 F8 keynote, recounted at length in chapter 5. As the implications of Zuckerberg’s assertion of Facebook’s “right to write” became clearer, together with the first reports of Cambridge Analytica’s use of Facebook’s data set to manipulate election outcomes, and the reports in The Australian about the targeting of emotionally vulnerable teenagers, I formulated a thesis about the shape of things to come. Reaching out to my friend and Meanjin editor-in-chief Jonathan Green, he quickly commissioned “The Last Days of Reality” for Meanjin’s Summer 2017 issue. That essay represented a first pass at the ideas explored at length in this book, and I am grateful for the opportunity that he provided me.

Although I had given some thought to expanding that title to book length, my efforts proved unsuccessful until I received an unexpected email from Mary Savigar at Polity. Mary would go on to become the commissioning editor for Augmented Reality. Although I took my time with the drafting, submission, re-drafting, and resubmission of the proposal for this book, Mary was unfailingly patient, supportive, and insightful; this book owes everything to her persistence.

My friend and colleague in the Media and Communications Department at the University of Sydney, Dr. Fiona Martin, gave me several opportunities to give lectures on the topics explored in this book, helping me to better understand my own themes and how to express them clearly to a lay audience. Fiona was also instrumental in convincing me that this book needed to be written for Polity – and for all of this she has my sincerest gratitude.

Huge appreciation for the folks at Toby’s, who kept me well fed and caffeinated during my many breakfast writing sessions.

To everyone else who encouraged, supported, supplied, and refined (you know who you are), my sincerest thanks.

I alone am responsible for any errors that may have found their way into this text.

Augmented Reality

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