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The Rest of the Book

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The rest of the book is dedicated to examining theories about how to interpret the modern world of capitalist commodity consumption. We will start with one consumerist theory that portrays consumption as an individual and beneficial decision. The subsequent chapter will critically evaluate this theory from a political economy perspective, with very different implications for the overall benefits of growing consumption and, therefore, the policy implications to remedy the identified shortcomings. The remaining chapters will examine the implications of individualized consumption for social well-being, for the environment, and for the distribution of power across classes and genders, and then look at the possibility of using consumerism as a political tool.

Consumption

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