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ISBN 978-1-58423-512-5

© 1964, 1994, 2013 The Estate of Corinne McLuhan

Electronic edition design: Scott Boms

All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from the publisher.

Library of Congress cataloging in publication data:

McLuhan, Marshall, 1911-1980

Understanding media : the extensions of man / by Marshall McLuhan ;

p. cm.

Includes bibliographical references.

ISBN 978-1-58423-512-5

1. Mass media. I. Title.

P90.M26 2003

302.23—dc21

2003012174

The author wishes to thank the publishers of the Times Literary Supplement for granting him permission to reprint the editorial of July 19, 1963, which appears in the chapter on The Printed Word in this book. Special acknowledgements are due to the National Association of Educational Broadcasters and the U.S. Office of Education, who in 1959-1960 provided liberal aid to enable the author to pursue research in the media of communication.

Understanding Media

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