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Martyn Dawes
Wake Up and Sell the Coffee!
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Страница 1
Publishing details
Acknowledgements
About the author
Страница 5
Страница 6
1996 – My Big Idea
TRM photocopiers
A research mission to the US
My mind turns to coffee
Early business planning
Knocking on doors
Professional business support
Spar
Learning points
1997 – One Step Forward, Two Steps Back
Letters from Spar, Alldays and Nestlé
Quest for funding
Trials begin at Spar and Alldays
Insight from venture capital firm
Learning points
1998 – Breakthrough Year
Eureka moment
The product must be the hero
Creating a destination
Search for new funding
Sales progress but on borrowed time
Rethinking the business plan
Presenting to investors
Presentation at the GEIF
A killer threat from left field
Learning points
Coffee Like It’s 1999 A chairman joins
Putting development funding to use
Good management disciplines
Pitching to retail partners
Summarising the Coffee Nation idea
Making calls
Texaco and Welcome Break
Operations director comes onboard
Trials begin at service stations
Seeking growth finance
Learning points
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