Читать книгу Wake Up and Sell the Coffee! - Martyn Dawes - Страница 22

As 1998 began I was focused on three things:

1 How do I sell more?

2 How do I raise money?

3 How do I stem the cash burn?

At the same time, I stayed close to my creditors. Where I couldn’t pay in full I agreed minimal regular payments and talked them through the position I was in with the business. In most cases people were understanding, wanted to see me succeed and asked how they could help.

Honesty normally brings out the best in people and creditors are no different. Nonetheless, I was in dire straits. I had expanded my estate of machines to 19 locations but was only generating £3000 per month in sales. I had to find the answer fast or it was game over.