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Chapter 2
Business Forecasting for Valuation
2.1 INTRODUCTION
ОглавлениеThe business plan is the document that represents both the management strategies and the results that management expects from their implementation. As a consequence, analysts carrying out the valuation should always include the business plan in their valuation report. When the business plan is provided by the company itself (or by its advisors), a careful assessment – from both a qualitative and quantitative point of view – is a phase of paramount importance within the valuation process. Bearing this in mind, we devote this chapter to illustrate, by means of several examples, three aspects:
● The key phases of any business plan preparation
● The structure of the business plan as a function of the nature and the features of the activities carried out by the company
● The main practical issues arising when preparing or assessing a business plan.