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to… Creative Department

cc… David Crutton; Daniel Westbrooke

re… arses in gear 2

I am sure you will join me in thanking David and Daniel for a staggeringly inspirational briefing.

‘Coke: lifeblood’ is a truly incisive strategy – one that gives you the chance to do some really famous work.

No doubt your creative juices will be flowing like the Ganges in flood.

I would like to see first thoughts early next week.

Let us get out there and grab the advertising Rottweiler by its hairy testes.

Si