Читать книгу Investment Banking For Dummies - Matthew Krantz - Страница 55

Even if there were thousands of companies lined up to sell securities, that wouldn’t necessarily translate into big profits for investment banks. The fees, generated by underwriting securities, only materialize if there are ample buyers to soak up the stock being offered. And that’s the role of the research unit of investment banks. By tasking research analysts with closely following developments in industries or by individual companies, the investment bank can assist investors on deciding whether to buy into securities. Chapter 3 describes this process in more detail, but here you can find out why research is so important.