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Contents

Preface

About the Author

Acknowledgments

Chapter 1Houston, We Have a Problem

1.1Our Early Approach to Mounting Problems

1.2Our Problems Continue

1.3Early Visionaries and the Resistance to Change

1.4Do Current Free-Market Mechanisms Help?

1.5An Intelligent Beginning

1.6Are the Results Worth the Effort?

Chapter 2Selecting a Design Consultant

2.1The Problem with Stewardship

2.2Naturally Our Best Foot Forward

2.3Pernicious Material Processes

2.4Nature’s Path of Production

2.5Two Closed-Loops into One

2.6Nature’s Energy Path

2.7Following Nature’s Energy Path

2.8Other Sun-Powered Opportunities

2.9Envision a Sun-Powered Human Society

2.10Cutting Our Nuclear Power Losses

2.11The Advantages of Local Energy Production

2.12Changing Energy Trends

2.13Innovations Solving Multiple Problems

Chapter 3The Bull’s Eye

3.1The Triple Top Line

3.2Social Value — The Short Post on the Three-Legged Stool

3.3The Nature of the Movement

3.4High Stakes and New Takes

3.5How Do We Begin?

3.6No Single Silver Bullet

3.7The Better Part of Valor

3.8The Toyota Way

3.9Approaching the Bull’s Eye

3.10Intelligent Building Design

3.11Urgent Challenges, Appropriate Remedies

3.12Early Organizational Change

3.13The Scorecard

3.14A Helping Hand

3.15Staff Roles in the Transition

Chapter 4Businesses Taking Care of Business

4.1United States For-Profit Companies

4.2European For-Profit Companies

4.3Caribbean and South American For-Profit Companies

4.4Australian For-Profit Companies

4.5Asian For-Profit Companies

4.6Non-Profit Organizations

4.7Sustainable Business Forums

4.8Other U.S. Non-Profit Organizations

4.9Laying the Foundation

Chapter 5Greasing the Cognitive Skids

5.1Connected on All Levels

5.2Field-Based Education

5.3Re-educate the Educators

5.4Obstacles for Education Reform

5.5The Operations Side of Education

5.6An Academic Case Study

5.7Research and the Movement

5.8The Interdisciplinary Aspect

5.9The Academic Program and Curricula

5.10Current Undergraduate Programs

5.11Graduate Programs

Chapter 6Government Finally Gets It Right

6.1Not Repeating Mistakes

6.2Designing an Effective Sustainable Business Policy

6.3Reforming the Corporate Rules

6.4Operational Advances for the Government

Chapter 7Healthy, Beautiful, Diverse, and Durable

7.1Your Home

7.2Transportation

7.3Your Retail Experience

7.4Formal Education

7.5Out on the Farm

7.6Your Workplace

Chapter 8Falling Off the Log

8.1Recognizing the Threats

8.2Opportunistic or Altruistic

8.3An Aversion to Risk

8.4The Overwhelming Cost

8.5Indecent Exposure — TTL Value Fraud

8.6Pretenders and Emasculators

8.7The Six Essential Characteristics

8.8International Implications

Chapter 9Getting Our Business Right

9.1Progress and Backslides

9.2A Long-Standing Controversial Obstacle

9.3Ethical Maturation

9.4Back to the Front

Bibliography

Index

Fundamentals of Sustainable Business

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