Читать книгу The Media Playbook - Michael Drexler - Страница 3

We owe an enormous debt of gratitude to so many in the advertising and media industry that it has been our privilege to work with. We learned from them all—at general agencies, media agencies, research companies and advertisers. Most have been leaders in their own right. In fact, a number of them are deemed legends who still exert an unusual influence on the business today.

We salute those who have passed away: Marion Harper, Bill Bernbach, David Ogilvy, Chuck Peebler, David McCall, Erwin Ephron, Bill Simmons, Stan Federman; they have left a legacy that will prevail for a very long time. Others are still very much active: Keith Reinhard, David Bell, Bill Harvey, Irwin Gotlieb, and many others are still mentors from whom we continue to amass enormous knowledge.

While some of the opinions we voice in this book might not necessarily reflect views these leaders and mentors would agree with, it is the perspectives they offered that have allowed us to continue to be active participants and advisors to clients and agencies. It is with this background that we face new challenges in an ever-changing media environment, and hope to bring fresh thinking to the future of our business.

We also wish to acknowledge the diligent work of our editor Sally Fay, our cover illustrator Joan Peckolick, both of whom helped us bring this book to life.