Читать книгу Behavioral Finance and Your Portfolio - Michael M. Pompian - Страница 39

The cognitive-emotional distinction will help us determine when and how to adjust for behavioral biases in financial decision making. However, it should be noted that specific biases may have some common aspects and that a specific bias may seem to have both cognitive and emotional aspects. Researchers in financial decision making have identified numerous and specific behavioral biases. This book will not attempt to discuss all identified biases but rather will discuss what I consider to be the most important biases within the cognitive-emotional framework for considering potential biases. This framework will be useful in developing an awareness of biases, their implications, and ways of moderating their impact or adapting to them. The intent is to help investors and their advisors to have a heightened awareness of biases so that financial decisions and resulting economic outcomes are potentially improved.