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You may be familiar with branding as it relates to companies and organizations. A company’s brand is the essence that affects everything it does. How often, though, do we pay attention to our personal brands?

Yes, a person has a brand. Anyone who works, communicates, or participates in society at any level has a personal brand. Your personal brand is made up of a number of different factors and it influences how you are perceived by others.

Job-seekers should pay especially close attention to their personal branding as it can have significant impact on how successful they are.

Traditionally, personal branding was affected by communication style and appearance. Today, however, social media and online communication has made it possible to strengthen personal branding to a greater extent. The way someone presents himself or herself online can make a big difference in how that person is perceived before any personal contact is made. For this reason, it’s important to manage your personal brand online. What are some ways to do this?

The purpose of this short book is to explain how these new online tools can be used to strengthen your personal brand. Whether you are a job seeker, sales professional, or consultant, numerous opportunities exist for you to leverage social media to create a competitive edge for yourself.