Читать книгу Corporate Finance For Dummies - Michael Taillard - Страница 61
Pitching Your Story for Money
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Finding money for your business
Borrowing funds
Selling equity to raise cash
One of the first, and most challenging, goals for a corporation is to acquire things of value, starting with cash. Using that cash, the company then purchases other things such as equipment, supplies, and so on. This chapter explores the different ways that corporations raise money, who the magical money-fairies are, and how to present your story to them in a way that pleases them.