Читать книгу Big Data - Challenges for the Hospitality Industry - Michael Toedt - Страница 3

Abstract

1. Introduction

1.1. The Increasing Amount of Data

1.2. From Data to Knowledge or from Big Data to Big Insight

2. Big Data in the Hotel Industry

2.1. Pregnant Without Knowing

2.2. Data throughout the Customer Journey

2.3. The Reality

3. Changes Required

3.1. Changes within the Organizational Structure

3.2. The Central Data Ware House - The Heart of Big Data

3.3. IT Investments

3.4. Big Data and Customer Relationship Marketing (CRM)

4. Conclusion

Literature

Index

About the Author

About Toedt, Dr. Selk & Coll.

Further Publications