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The strictly growth business is one that is, and is planned to be, in a permanent state of growth.

The strictly growth business is on a mission, it is going somewhere. It has a clearly defined strategic vision that is constantly reviewed but continues for year after year. It has a yearning hunger to realise its mission.

The strictly growth business is a fun place to be. It is a place where new things happen very often. It is a place where you are free to make a contribution and be seen to make it. It is a place where jobs are secure and promotion likely. It has employees who want to contribute and are in roles matched to their skills.

The strictly growth business employees ensure the business has an impeccable performance. The employees aggressively generate cash for reinvestment and as dividends for owners.

The strictly growth business employs the best functional executives and concentrates their time on tactics for realising the next stage of expansion. They concentrate on the growth issues.

The strictly growth business thrives on leadership from its manager, in its functional practices and in its products.

These characteristics of the strictly growth business are encompassed by the acronym

S trategy

T op Team

R ight people realising the right roles

I mpeccability

C ash

T actics

L eadership

Y earning