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The time to hesitate is through

No time to wallow in the mire …

Try to set the night on fire.

—The Doors, “Light My Fire”

The song was number one in 1967. In many ways the Doors were the quintessential LA group of the sixties.

In 1968, Buick offered them $75,000 to use the song in a commercial. When lead singer Jim Morrison found out, he called the company and said he would personally smash a Buick on TV with a sledgehammer if they used the song. Jim Morrison died in 1971; since then, drummer John Densmore has made sure that the Doors’ songs are not sold for commercials.

Densmore told us in an interview for this book: “The seeds of civil rights and the peace movement and feminism were planted in the sixties. And they are big seeds. Maybe they take fifty or a hundred years to reach fruition. So stop complaining, and get out your watering can. That’s my rap.”

Set the Night on Fire

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