Читать книгу A Review of IR Practices in Bahrain - Mohamed Sr. Isa - Страница 12

Webcasting is increasing in popularity in the IR arena (Harrison, 2008). Companies are delivering live or recorded shareholders meetings and other important announcements using their websites and other service providers to reach to a bigger audience. These webcasts can be either audio or video-based. Several IROs are of the opinion that investors should hear and see the management of their companies because this adds impact and credibility to management’s messages (Harrison, 2008).

In March 2008, General Electric Chairman and CEO Jeff Immelt hosted a live audio webcast for its retail investors where one million stakeholders tuned-in to the webcast. The webcast discussed several topics about GE, its 2007 Annual Report, the market and the outlook for the company. GE conducts over 350 investors meetings per year many of which are through webcasts (Snider, 2008c). Imagine what kind of logistics will be required to host one million delegates for a meeting!!