Читать книгу What She Said - Monica Lunin - Страница 30
Establish synergy with your central idea
ОглавлениеOne of the interesting aspects that make this talk so remarkable is that Brené Brown lives and breathes the very subject of her thesis. Vulnerability is a necessary human condition. Simply saying those words, however, is not enough to convey meaning to the audience. Add the demonstration of the concept, throughout the talk, and you will impact the feeling as well as the thinking side of your audience member's mind.
What Brown manages, quite masterfully in this talk, is to consistently exhibit vulnerability. She takes the concept down from the academic shelf, tries it on and shows us how it looks on her. This not only enhances our understanding of the content, but also draws us closer to the speaker.
In a very un-technical way, Brown openly shares her need for and visits to a therapist. She talks about vulnerability while showing unmistakable vulnerability herself. In the full version of the talk, she explains how she told her therapist:
I know that vulnerability is the core of shame and fear and our struggle for worthiness. But it appears that it is also the birthplace of joy and creativity, of belonging and love.
Even the tiny, seemingly throwaway lines — such as the ‘academic, insecure part' of her asking why she wasn't being dubbed a ‘magic pixie' — are tiny, self-deprecating examples of vulnerability. In the full version, Brown peppers her talk with similar comments — ‘I have a slight office supply addiction, but that's another talk', ‘I always go into this Jackson Pollock crazy thing'. This layering of her own vulnerability makes her more endearing and her ideas more enduring.