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Appreciating the nature of the relationship between speaker and audience is important in crafting and delivering a speech that bestows guidance, advice and wisdom.

This relationship is usually somewhat unequal. This is not to say that the speaker is in any way better but, in the context of the advice, they have the upper hand. Their expertise, achievement, seniority (or some other distinguishing factor) creates in the minds of the audience a desire to listen and to extract meaning.

Think about all the scenarios in which this might happen — a classroom where the teacher is naturally in charge, for example, a church where parishioners settle in for the insight of a sermon, or a graduation ceremony where a keynote speaker is scheduled to punctuate the formalities.

The same relationship might arise in a professional context. You might have a manager inducting a group of new recruits, for example, an outgoing executive sharing the lessons learned during their tenure, or an experienced professional speaking at an industry conference.

If you find yourself in any of these scenarios, you can assume a certain amount of receptivity in the crowd before you begin. Unlike a political speech, you probably won't need to worry about hecklers or even anyone directly challenging your opinion. For the most part, your audience will be ready and willing to listen to you. This is a warm room.

Of course, that doesn't mean this type of speech is easy. Mastering a few fundamentals will make sure you build on the credibility that has already been bestowed upon you.

You will need to rise to the occasion. A hierarchy exists here, no matter how slight, and you are the senior. You need to assume the role. Be yourself, but the confident, assured, professional and accomplished version of yourself. Avoid apologising, demurring or otherwise giving away your power. Stand your ground, feel secure in yourself, open strongly and the rest will follow.

When providing guidance, giving advice or sharing wisdom, you have a fair amount of latitude when it comes to content — so get creative. You might want to choose a structure like ‘my top ten tips' to give shape to your thoughts, share a personal story or even set the whole talk in the future. Organising your content into some sort of structure will help your audience stay with you as you work through your speech.

These types of speeches also allow for ‘big picture' thinking. Concepts that might sound esoteric or idealistic can find a perfect home in this talk. A great example is Michelle Obama's claiming of the moral high ground in her speech at the Democratic National Convention supporting Hillary Clinton's presidential campaign.

You can also draw from your own experiences in formulating content in these types of speeches, sharing stories and lessons learned. Put yourself in the message as much as possible. You are there to speak because of your personal experience or track record. People want to connect with you. So sharing a little bit of yourself can be helpful — as you can see with Nora Ephron's speech at Wellesley College. Avoid disembodied advice in favour of wisdom that you earned from your own wins and losses.

This might even be an opportunity for you to set the bar a little higher. Consider Florence Nightingale, reaching out to us from a very different time. She was clear about the principles she considered vital for a nurse to adopt and nurture for a successful career, and she created an aspirational target for young women. In your world, this approach could have the added benefit of serving as a yardstick for future conversations.

The wisdom you share might be closely linked to your own area of expertise. You might begin by considering why you have been asked to speak, and what it is about your unique set of experiences that means others will want to listen. In the case of Virginia Woolf speaking about ‘women in fiction’ at Cambridge University in 1928, the skills of the novelist are leveraged to create a beautifully enigmatic piece, ‘Shakespeare’s sister'.

Your success in delivering an impactful and inspirational speech of guidance, advice or wisdom will depend on your own self-belief and your commitment to connect with and truly help each person in your audience. Be generous of spirit, remember they want to hear what you have to say, and you will make a difference.