Читать книгу Shaking the Money Tree, 3rd Edition - Morrie Warshawski - Страница 6

TABLE OF CONTENTS

Foreword

Introduction

Chapter One LAYING THE FOUNDATION: YOUR CAREER

First Steps

Next Steps

Last Steps

Chapter Two WHERE’S THE MONEY?

Individuals

Government

Private Foundations

Corporations

Small Businesses

Other Nonprofits

Mixing It Up

For-Profit

Chapter Three PATCHWORK QUILT — PUTTING YOUR PROJECT TOGETHER

The Story That Had to Be Told

Audience/Community

Distribution

Good Company

Good Timing

Money Matters

Nonprofit — a Definition

Your Umbrella — The Fiscal Sponsor

Chapter Four GETTING PERSONAL — INDIVIDUAL DONORS

The Pitch

Qualify the Donor

One-on-One

Fundraising Houseparties

Letters

The World Wide Web and Its Tentacles

Chapter Five THE PAPER TRAIL — FOUNDATIONS AND GOVERNMENT AGENCIES

Research

Your Approach: It’s Personal

Writing the Proposal

Elements of a Full Grant Proposal

Last calls

Chapter Six ALL THE REST

Alternative Strategies

Students

Going Corporate

The Corner Store

Good Housekeeping

Morrie’s Maxims

APPENDIX

Sample Grant #1 — ITVS

Sample Grant #2 — Behind the Velvet curtain

Select Bibliography — Publications and Helpful Web Sites

About the Author