Читать книгу Metacopywriting. Mindfulness in advertising text - Natalia Maiorova - Страница 3

Do not continue reading until you slow down, please. Slow down.

Right now…

More slowly… even slower…

Do not read ahead…

Hold still… on this sentence.

Find your breath. Breathe in… Breathe out… One more time.

Breathe out, slowly…

De-e-e-ep breath. Fill your lungs with oxygen. Your breath makes you balanced, steady, unrushed. You can breathe slowly. Please. Breathe out… and let the wave of relaxation continue to spread across your body… and envelop it.

Please. Do not rush through the letters. Feel the moment. Enjoy it. One more time, but smoothly. Flow. A swan is moving across the surface of a pond. As your eyes are moving across the surface of the letters. Feel them. Are they convex? If you touch them with your fingers… be gentle…

Very good. Tenderness… Imagine somebody’s hand is running through your hair… You do everything right… Somebody rubs your back… Wonderful…

Take your time… Don’t rush to do other things… Ten seconds of silence… eight…

After you blink, you continue your best life ever. Today is your smooth, calm and happy day.

That is what I call ‘metacopywriting’.