Читать книгу Self-Service Data Analytics and Governance for Managers - Nathan E. Myers - Страница 23

One of your authors was a houseguest in a luxury Manhattan apartment roughly 15 years ago, in 2005. He recalls being shown around and impressed that previously stand-alone items were now connected and controlled by the internet. One specific appliance that caught his eye was the refrigerator, which featured a small TV monitor on its door. The homeowner explained that with his “connected” fridge, he was able to maintain an inventory of what necessities were on hand and could easily make a list of the items he needed to purchase. He could even place an online order to have those items delivered. This was an amazing step forward at that time.

Now, any number of items in our homes are connected to the internet – smart TVs, thermostats, security cameras and home alarms, door locks and garage door openers, lightbulbs, a variety of Amazon Alexa and Google Home hubs, stereos and speaker systems, and far more. Looking forward another 15 years, we predict that readers of future editions of this book may not even recall the age when these connected “things” were not in our homes and relied on to provide the weather forecast, to recommend items for our shopping lists, and to consume streaming podcasts, music stations, and video content. Clearly, we are interacting with and consuming data at an unseen level, but on the flip side, we are generating consumer data at an explosive clip.

The “internet of things” (IoT) is one of the factors that is driving the data explosion. All of these connected items are generating colorful data on consumer choices, our buying patterns, and our individual routines. When do we check the weather? When do we leave for work and typically return at home after our workday? When do we turn up the heat or cool our homes down? How many times did the garage door go up and down throughout the day? What movement was captured and logged near the back door on our connected security camera? What do we order when we have our meals delivered? If you consider the vast array of high-velocity data types and the number of observations being collected, it is easy to see how the term “Big Data” was coined. How your organization mobilizes to connect to this data for logistical and client relationship benefits will set the tone for success in the next decade. How you, as an individual, can adopt emerging technologies to get on board in the new digital landscape will position you for personal success along this time frame.