Читать книгу Blind Spot - Nathan Shedroff - Страница 31

This chapter shows how people build relationships with companies over time. Customers enter into a series of interactions, some of which have the potential to produce valued and meaningful experiences. If you can create such experiences over time, and your rhythm of expectation works, you can create a durable long-term relationship.

Here are a few ideas that hopefully will spark a conversation about relationship innovation.