Читать книгу The Big Book of Social Media Marketing Tips - Nishant Baxi - Страница 3

33. Decide on a language to use.

English is considered the international language. But there are still plenty of people who cannot understand English. If your target is a small locality, maybe you can use their language instead.

– Consider duplicate pages that are translated to other languages.

If you are targeting a market niche that is composed of people from different countries and ethnicities, perhaps you can make several accounts that use a specific language.

– Use appropriate tone and language that suits your targeted market niche.

For children’s toys, you should sound fun. For fashion items, you should sound trendy. For serious stuff, you should sound corporate.